CSC098: Business Storytelling: Narratives at Work
CSC098: Business Storytelling: Narratives at Work
Course Description
Course Description
Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships, and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.
Week 1
Week 1
October 2
Introduction to Business Storytelling
Introduction to Business Storytelling
Understand the fundamentals of storytelling and their impact on business.
Week 2
Week 2
October 9
Crafting Your Organization's Story
Crafting Your Organization's Story
Create a narrative structure for your company or organization.
Week 3
Week 3
October 16
Brand and Sales "Story-Selling"
Brand and Sales "Story-Selling"
Create a powerful brand message and story-selling narratives to distinguish yourself and market products/services to prospective customers.
Week 4
Week 4
October 23
Leadership Storytelling
Leadership Storytelling
Use storytelling to communicate effectively with your team, colleagues, and other stakeholders.